Queller Wholesale has evolved over four generations. The company was founded in 1905 by Harry Queller after he immigrated to America. Harry began selling tools from a pushcart in New York City, and soon established his own store, called Queller Hardware.
Harry’s son, David, studied mechanical engineering and, after serving in the navy during WWII, had the vision to shift his father’s retail business from hardware to industrial cutting and precision tools.
Following a number of expansions, David started to develop a “wholesale only” business. He set out to establish relationships with well-known manufacturers, stocking their products and servicing distributors on their behalf. This business model allowed distributors the assurance of knowing that David Queller & Co. – as it came to be called – was strictly wholesale and could therefore be trusted to make direct shipments to their customers.
David sought quality lines and filled his warehouse with inventory. He backed his plan with a knowledgeable staff and offered the most competitive pricing. With one phone call, distributors could get both popular and hard-to-find items from many different manufacturers, with same-day shipping either to them or direct to their customers.
In 1981, David Queller & Co. outgrew its warehouse in New York and moved to its current location, a modern 32,000 square-foot facility on two acres in Kenilworth, New Jersey.
Howard Queller, David’s son, joined the company at this time and helped it reach new heights by adding new product lines and investing in marketing and technology.
Howard has proudly served as president since David retired and has welcomed his own son, Phil, who represents the fourth generation of the Queller family involved in the company.
David Queller passed away on Christmas Eve 2014. However, the company that he shaped – and that his father started from a pushcart – carries on and continues to thrive.
In 2017, David Queller & Co. became Queller Wholesale. While the name changed, the principles on which David Queller founded his business model remain intact. “Queller Wholesale” was chosen to perpetuate the legacy of the trusted Queller name, while reinforcing the core principle of selling strictly for resale.
Howard and his staff are excited for the opportunity to provide its valued customers with quality products and service for many years to come.